Quirky, Indie, Dependable.

A cloud kitchen serving rolls ,biryanis, meals to a young Indian audience looking for quick and comfortable food required a name and identity which could stand out amidst the clutter and be known for what it is, ‘Amazing’. With a literal translation in Hindi we named it ‘Jhakkaas’, The loud, fun, colourful and quirky Indian tone lay the foundations for the overall identity, the choice of colours also carefully hints towards quality and reliability aspect of the brand.