Embers – Resto Bar and Dining

How do you lead a group of healthy, conscious eating audience into a resto bar? You give them the best of both worlds. At Embers, the management wanted to tap into an audience more inclined towards healthy and conscious eating, through a range of specially curated dishes

The ‘Fit Food’ campaign communications revolved around the overall feeling of light, fresh & fit. The team created menus, coasters and social media posts to elaborate on the idea through various audience interaction points. From idea to execution, a new way was paved for the restaurant with responses flowing in from an inquisitive audience.