Advertising on outdoor hoardings can be quite tricky, with just 2 seconds up for the grab. Looking to compete for attention with a classy, eye-grabbing campaign much like what defined the personality of the brand.
Keeping the brand tone and colours in mind we worked with gold and black, tailoring content to create and apt campaign. The flow of content & design together made this campaign a star performer. The Ace, King, Queen and Jack were used to create an aspirational synergy between the brand and customers.